Silverpop

Best for: Medium to Large Sized Businesses with/without CRM

Campaign Management Features

Share to Social, RSS, Email. Survey integration. Email marketing automation. SMS integration. Management of webforms and landing pages.

Lead Management Features

Lead nurturing, lead scoring (based on site interaction), Lead ranking, CRM syncing, alerts to marketers, graphical and data-set monitoring controllability.

Contact Management

List importation, relational tables, data export, automated segment creation, multiple suppression lists, hyper-personalization. Message saving.

Campaign Measurement

Mailing metrics, report customization, actionable data and ease-of-use UI.

Sales Enablement

Deep SalesForce.com integration.

Other Notable Features

Email centered platform means more ultra-customizable emails.

 

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