Best for: Medium to Large Sized Businesses with/without CRM
Campaign Management Features
Share to Social, RSS, Email. Survey integration. Email marketing automation. SMS integration. Management of webforms and landing pages.
Lead Management Features
Lead nurturing, lead scoring (based on site interaction), Lead ranking, CRM syncing, alerts to marketers, graphical and data-set monitoring controllability.
List importation, relational tables, data export, automated segment creation, multiple suppression lists, hyper-personalization. Message saving.
Mailing metrics, report customization, actionable data and ease-of-use UI.
Deep SalesForce.com integration.
Other Notable Features
Email centered platform means more ultra-customizable emails.
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