Pardot

Best for: Medium Businesses with CRM (SalesForce, SugarCRM, NetSuite)

Campaign Management Features

Lead assignment in CRM, list segmentation, whitepaper/logo hosting (removes IT’s involvement), Landing page/form hosting, anonymous visitor capture and identification

Lead Management Features

Prospect interaction tracking across sites, microsites, landing pages, emails. Lead scoring and grading. Predefined rule setting based around any interaction on site. Consolidation of prospect information and submissions in one record. Site search integration (intent) adds further segmentation.

Contact Management

Email validation, prospect nurturing, list management.

Campaign Measurement

ROI reporting and action, integration with Google AdWords, Integration with Google Analytics offeriing actionable data on a variety of different metrics. Identification and simple budgeting for pay per click and other forms of online marketing.

Sales Enablement

Route leads to individuals / groups / queues, anonymous visitor capture, sales alerts, Microsoft Outlook plugin.

Other Notable Features

Google AdWords and Analytics integration!

Testimonials

Testimonial Video 1, Testimonial Video 2, Testimonial Video 3

 

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