Best for: Large to Enterprise Businesses with CRM
Campaign Management Features
Multi-channel management (messaging, landing page, site), marketing asset management (manage files, notifications), social media integration (monitoring and control), event marketing integration
Lead Management Features
Lead generation features, lead nurturing (automated rules over a variety of asset interaction points), lead scoring, lead database management.
CRM integration (all major vendors included and custom options/integrations available), email/lead database integration and management, contact information integration and metrics.
Success Path Analyzer, Program Effectiveness Analyzer, Opportunity Influence Analyzer, Revenue Cycle Explorer, Revenue Cycle Modeler, Analytics Engine
Deepest integration with SalesForce.com of anything available. Best Bets and Watch List, Behavior Tracking, Mobile Access, Insight to Action information, Anonymous Web Traffic Analysis
Other Notable Features
Zero downtime network (powered by Rackspace), Native Force.com solution, Marketed for its ease and scalability and boasts high sales figures.
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