Genius

Best for: Small to Medium Businesses without CRM or with SalesForce.com

Campaign Management Features

Email marketing scheduling, creation, and management based on page visit and validation. Automation features (social, demand generation).

Lead Management Features

Lead scoring (specific visit analysis, recency), drip campaigns (based on site interacting), automated lead nurturing,

Contact Management

CRM (SalesForce.com) integration, per contact analysis, Email personalization.

Campaign Measurement

Reporting and site analytics: sales results, graphical displays, instant alerts, proprietary site tracking.

Sales Enablement

Automated emailing on behalf of sales, site personalization, website data per lead, prospect management, real time conversion events

Other Notable Features

Anonymous visitor tracking, Small Business and Pro versions.

 

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