Best for: Small to Medium Businesses without CRM or with SalesForce.com
Campaign Management Features
Email marketing scheduling, creation, and management based on page visit and validation. Automation features (social, demand generation).
Lead Management Features
Lead scoring (specific visit analysis, recency), drip campaigns (based on site interacting), automated lead nurturing,
Contact Management
CRM (SalesForce.com) integration, per contact analysis, Email personalization.
Campaign Measurement
Reporting and site analytics: sales results, graphical displays, instant alerts, proprietary site tracking.
Sales Enablement
Automated emailing on behalf of sales, site personalization, website data per lead, prospect management, real time conversion events
Other Notable Features
Anonymous visitor tracking, Small Business and Pro versions.
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