Best for: Large to Enterprise Sized Businesses with CRM
Campaign Management Features
Channel based automated rule setting, lead assignment, historical rules, and traffic activity automation, form related automation, landing page design, multi-site integration, event management, social linking, lead nurturing even in an event of dropout, multi-channel (RSS, SMS, Call on Demand, Fax, Printmail, Hypersites).
Lead Management Features
Lead assignment to sales (valuable information sent to sales staff), CRM integration (one click integration), custom integration (and API integration offered), Lead scoring (automation based on scores, unqualified lead nurturing), Sales enablement (web visit alerts, graphical profiling, SalesForce/Outlook integration).
Contact profiling and segmentation (information on what contacts have done on your assets), data management (form creation, progressive forms), data integration (profiling from other data sets — social sites, jigsaw, etc), preference management (bounce and opt-out data integration).
Dashboards and reporting (email responses, campaigns driving business, bounce/click-through, overall health), website analytics (time on page, visits, unknown visitors, referrers), Campaign Analysis (all metrics from opportunity to close).
CRM integration (one click integration), lead assignment and data sent to sales.
Other Notable Features
Large platform with all the fixings like word class support.
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