Best for: Medium Sized Businesses with CRM
Campaign Management Features
Channel based automated rule setting, lead assignment, historical rules, and traffic activity automation
Lead Management Features
Email marketing based on customized nurture settings, Drip campaigns (based on traffic’s purchasing journey), Lead scoring (based on interaction and visits), lead tracking (search terms, channels, campaigns), CRM integration.
Contact Management
Email marketing management, Email list importing, CRM contacts integration
Campaign Measurement
Referral information and analysis, lead tracking, graphical and spreadsheet support
Sales Enablement
Score alerts & custom alerts to CRM
Other Notable Features
Multilingual campaign/site support, no contracts, turnkey (integrates with many common vendors)
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